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OUR WORK: Let's talk content
BT Upload
BT Business wanted to build on brand positioning by bringing together its online and offline worlds in a digital magazine. The content needed to be engaging and inspiring, and designed around customer needs. Upload was launched in October 2007. The quarterly magazine provides the best in innovative business thinking, the latest technology trends and inspiring, real-life experiences - including stories from some of the UK's most exciting entrepreneurs as well as BT's SME customers.
Upload Innovate e-zine
This ground-breaking electronic publication was the first business-to-business e-zine in the UK. Its format is highly interactive. BT's e-zine uses videos to inspire readers, taking them on a journey through BT's products and services to show how technology can help them do what they do best - run and grow their business.
Morrisons
Morrisons magazine was launched online in May 2009, following customer requests for greater access to the publication. Morrisons wanted both a wider audience for the magazine and a platform to surprise and evolve perceptions of its brand. The digital publication gave the supermarket chain the opportunity to engage with its growing customer base.
Highlights from the printed magazine are transposed to the digital issue, using interactive pages, video advertising and animating images. Content is carefully selected to ensure the online publication is fully interactive and entertaining, while the page-turning Ceros platform makes it feel like a real magazine. As a result, more Morrisons customers are being reached than ever before and the online magazine has even attracted new advertising, generating substantial revenue for the supermarket chain.
electric!
Virgin Media wanted an online version of its printed magazine and so electric! online was launched in October 2008.
The digital magazine is emailed to a million subscribers monthly. It's all about entertainment: promoting the client's brand and products, while maintaining the irreverent and witty editorial and design stance of its sister publication.
electric! online's innovative animation and functionality has become the envy of its rivals.
Very
Online retailer Very needed a platform to promote a highly selective product range to its customers, and the online magazine was designed to interact and engage with its readers.
Readers' email addresses are captured through a subscription process or by competition entry. The Very marketing department can then launch email-targeted campaigns to promote product lines and brand awareness. Facebook, Twitter and email referrals are also designed into the magazine to spread content virally across the internet.
Full Signal
Full Signal is packed with video and interactive elements such as 360-degree views. Targeted at a predominately male readership, the Phones 4u magazine combines snappy product information with sleek design and functionality, plus the option to buy any featured phone. It required an extensive understanding of the demographic to target Phones 4u consumers in a modern and engaging way.
Littlewoods
Littlewoods designed its online magazine in conjunction with sister company Very, to share common content, while promoting the Littlewoods brand to its readership. All the functionality in Very online is replicated in the Littlewoods magazine, but with its distinctive styling. This meant that shared content could be used on the two separate magazines, saving production time and costs.
Fat Face
Fat Face is a chain of clothing retailers selling its own branded products.
The chain sells clothes aimed at men, women and children interested in active lifestyles. The company motto is "Life Is Out There". While originally marketed as active outdoor clothing, it is also increasingly a fashion brand.
Waitrose Live
Waitrose LIVE is an innovative, interactive and stylish digital magazine. It uses existing editorial content to approach customers via online media. Launched in January 2009, it was the first digital magazine in this sector. The video content, interactivity and ability to go straight to purchase, really brought the magazine format into the digital age, while the photography and page-turning technology kept the familiarity of a traditional print environment.
Each page has multiple layers, creating a variety and depth of content far greater than in a conventional printed magazine. Readers can download PDFs of recipes, while a handy shopping list generator helps them keep track of products they will need to buy to cook featured dishes.
Waitrose Christmas Press Pack
The Press Pack was designed as a one-off brochure to showcase products with a common theme. Here, the theme is Christmas. All the products are interactively presented and designed to maximise visual exposure. Waitrose has also commissioned a Valentine/Easter theme brochure.
Press Packs are targeted at the media, as well as customers, which means Waitrose can spearhead downstream promotions to the mass market. In recent issues we have incorporated a login protection layer, a bespoke solution that Waitrose asked us to design to prevent rival supermarkets seeing its festive product lines.
DSG
DSG Group is one of the UK's largest consumer electronics retailers, and includes Dixons, Currys Digital and PC World.
Our brief was to produce a series of interactive online buyer's guides giving informed advice to potential customers. Each guide featured an interactive filter tool for selecting specific criteria based on hardware category, price range and colour. The filtered data could then be listed in groups based on 13 sub-categories, including product name, processor, memory, screen size.
We also incorporated a 360-degree rotating view, a visually amazing interactive feature. It lets non-technical buyers search for and view all the essential internal constituents of a pc/laptop machine.
Sky
Sky online was designed to complement the printed publication. Short video clips of new and existing programmes kept readers informed and also injected an element of excitement and anticipation that couldn't be matched by the printed magazine alone.